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Insights › Emerald Foundation › Overview

November 15, 2011

If you administer a Facebook Page or have integrated the Open Graph protocol into your Web pages, you can see analytic for referral traffic and stream stories in the Insights dashboard, as well as tab views for your Facebook Pages. Insights will capture engagement with Pages regardless of whether an action was taken on or off Facebook.

Facebook Insights provides Facebook Platform developers and Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business and create better experiences on Facebook.

To see metrics on your Facebook Page or Platform app, go to the Insights Dashboard. Only Page administrators, app owners, and domain administrators can view Insights data for the properties they own or administer. To view comprehensive Insights on your specific Page, Platform app or website, click on the corresponding item on the left navigation bar. Developers that need to access this data programmatically can access Insights through the Graph API Insights object and Insights FQL table.

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